From the beginning, RockBox Fitness was meant to create a fitness community where members could win. Founders Steve Halloran and Roger Martin didn’t start the franchise with a membership-based program – they started with six-week challenges. Those challenges would bring people into the community and set them up to succeed with unlimited access to challenge programming. Those challengers did see wins – and would quickly choose to join the community as a member from there.
In December 2023, the team at RockBox decided to get back to its roots of fitness challenges. But with 60 franchise locations across the United States, they needed to ensure that the challenges could provide a seamless member experience, no matter the scale.
With ABC Trainerize, RockBox can facilitate their challenges across the franchise and offer ongoing access to the app beyond the initial challenge, too.
Read more at: https://www.trainerize.com/blog/rockbox-fitness-abc-fitness-partnership/?utm_source=social&utm_medium=linkedin&utm_campaign=rockbox
